Nothing can predict sales and future growth for a luxury brand quite as well as its popularity online right now. Because share of online interest is a strong indicator of future sales, we expect the luxury brands that made our top 15 to show strong performances at the end of the year.
Every luxury brand on our list is enjoying significant customer attention. They each drive substantial online conversations across social
Best luxury fashion brands channels and search Best luxury fashion brands. They are at the centre of what matters to modern affluent consumers and influencers.
Why stopping at 15, you may ask. Because after number 15 on our list, the attention Best luxury fashion brands the other luxury brands were receiving dropped significantly. How do we estimate the online popularity of a luxury brand? We took into account a combination of brand value, search share of voice and social media conversations to create this list. You can read more details about our methodology and data sources at the end of this article.
In this article, you will discover which luxury brands are the most talked about and sought-after online in We highlight particularly noteworthy marketing campaigns and successful new product launches that help explain their current popularity. Gucci ranks number one on our list of the most popular luxury brands ofwell ahead of all competitors.
Affluent millennials love the Italian brand. Gucci has consistently produced some of the most avant-garde and engaging social media campaigns of the year, experimenting with creative formats and collaborations from GucciGram to TFWGucci. The Gucci brand has been rejuvenated with a modern look and innovative digital marketing initiatives led by CEO Marco Bizzari and creative director Alessandro Michele.
One of the fastest growing luxury brands in the world when it comes to brand value, Gucci is also the most searched fashion brand in the world on Google in and Gucci is owned by fashion conglomerate Kering, which is controlled by French billionaire Francois Pinault.
Interestingly, despite its very limited e-commerce adoption, Chanel has been investing successfully in other areas of digital. Chanel remains a privately held company owned by Alain and Gerard Wertheimer, grandsons of Wertheimer, who was an early business partner of Coco Chanel.
The product range includes clothes, fragrances, handbags and watches. Karl Lagerfeld joined Chanel as its creative director in and continues the role today at 83 years old.
Famous French luxury house Louis Vuitton, or LV, ranks number three on our list of the most high-end brands online. The popularity of the brand has particularly grown after they announced that famous streetwear and digital-powered designer Virgil Abloh would become their new menswear Artistic Director. You will not find the Birkin and Kelly bags on the e-store though, which must still be purchased in-store. But that has everything to do with demand and nothing to do with the price tag.
Rolex takes the fifth place on our list. New watch models announced during the annual Baselworld conference at the beginning of the year drove most of the conversations around Rolex online. Rolex Best luxury fashion brands a solid brand presence in the world of sports with endorsements in golf, motor sports, tennis and yachting.
Their product range includes jewellery, crystal, stationery, water bottles, fragrances, and watches. Tiffany started to sell a selection of
Best luxury fashion brands online in collaboration with Net-a-Porter the first retailer to sell Tiffany online, outside of its own channels to reach a new generation of customers.
In an effort to appeal to Millennials and move from its perception as a gifting brand to a self-purchasing brand, Tiffany, is tapping on young faces like Elle Fanning, Lady Gaga and Zoe Kravitz to makeover its
Best luxury fashion brands. Tiffany gained Best luxury fashion brands lot of attention in with their popular ad campaign featuring actress and Best luxury fashion brands model Elle Fanning.
Tiffany performs really well on social media, especially Instagram where it is often quick to embrace new features such as Stories and polls.
Tiffany also has best-in-class product pages on its website, strong organic Google search visibility and strong omnichannel capabilities on mobile. Dior takes the seventh place on our list thanks to its exclusive collections and premium beauty product line.
Maria Grazia Chiuri, who became the creative director Best luxury fashion brands the French luxury brand in Julybrought a Millennial-friendly approach to Dior. Previously reluctant to invest in Direct-to-Consumer e-commerce, Christian Dior is now focusing on omnichannel retail and online growth. Armani is famous privately owned Italian luxury fashion house founded by Giorgio Armani in The luxury fashion brand offers a broad range of fashion products — from leather and ready to wear, to watches, shoes, jewellery, accessories, and more.
In line with the new way affluent consumers shop luxury goods and dress today people now mix and match labels to create their own unique lookArmani has recently adopted a new brand Best luxury fashion brands Armani reduced its number of brands from seven down to the core three, namely: These three names happen to be the most popular search terms for Armani online.
Founded in by Mario Prada, Italian luxury fashion house Prada has grown into one of the most notable luxury
Best luxury fashion brands in the industry. It successfully captured new interests with its inspired marketing campaigns and new product lines, such as its popular Cloudburst sneakers and nylon belt bags. Part of French luxury group Kering, Balenciaga is becoming one of the fastest-growing Best luxury fashion brands luxury brands in the world.
Balenciaga has seen impressive growth in certain Best luxury fashion brands, including handbags, clothing and footwear. The Speed Trainers and Triple-S sneakersin have been turning heads. Cartier takes the eleventh place on our list of the most popular luxury brands online thanks to a thoughtful combination of highly polished videos and timeless design. Headquartered in Paris, Cartier is a French designer and manufacturer of luxury jewellery and watches.
The trend is even clearer in Asia where more than half of their customers are Millennials. Burberry is a British luxury brand that was founded in and headquartered in London, England.
Their iconic fashion products include trench coats, ready to wear clothes, fragrances, fashion accessories,
Best luxury fashion brands, and sunglasses. British fashion house Burberry attracted a lot of attention with its forward-looking digital retail Best luxury fashion brands and sleek online video campaigns.
While their signature checked patterns Best luxury fashion brands a top seller for men jacketsthe brand has also ventured new product lines, namely its watches and perfumes collections. The unboxing video series for the launch of La Vie est Belle generated over 1. When searching for Yves Saint Laurent online, people most often looked for the following products:.
Ending our list of the most popular luxury brands online is the Italian heritage luxury jewellery and accessories house, Bulgari, founded in Rome in To woo the affluent millennial consumers, Bulgari is also rethinking store design and launching edgier, lower-priced collections such as B. After compiling this list the 15 most popular luxury brands online, six key factors seem to participate in determining their place on our list.
Luxury brands are increasingly embracing an omnichannel sales approach Best luxury fashion brands transforming their brand websites into mobile-optimised e-commerce sites with rich editorial content. Winning luxury brands are those offering a seamlessly high-end experience to customers across all channels and devices. Luxury websites offer elevated digital customer service with a human touch — from live chat to booking an appointment to in-store collection. Luxury brands are seamlessly leveraging the new digital influencers — Instagrammers, YouTube vloggers and bloggers — over mainstream celebrities.
These new digital influencers allow luxury brands to participate in the social Best luxury fashion brands online and to establish genuine consumer connections with untapped consumer segments. The process to work with social influencers online remain a treacherous pathhowever. Digital experiences are changing the meaning of luxury. High-end brands are now communicating individual expression and Best luxury fashion brands points of view that consumers can relate to.
By sharing the perfect picture of their luxury items on social media, affluent consumers are Best luxury fashion brands asserting their voices and communicating their personal brand stories.
Instead, they increasingly follow Best luxury fashion brands streetwear-inspired drop model of regular seasonless collections. Successful luxury brands are redefined with a trendier customer in mind. Accessories, shoes and sneakers, in particular, Best luxury fashion brands driving a lot of buzz for luxury fashion brands online e.
The digitally-native generations are spending significant time on social media. Luxury brands thus need to diversify their media strategy to include meaningful social media campaigns with engaging content and editorial. Best luxury fashion brands took on a new Best luxury fashion brands this year as affluent consumers demand authentic connections and relationships with luxury brands.
Luxury brands are expected to open up their exclusive world to social media followers. Luxury marketing has always been about storytelling, and more and more luxury brands are realising that social is now the natural digital storytelling place.
Interestingly, social media conversations mostly stay on social media sites. As a direct result of the previous point, search engine accounts for nearly half of all referrals to luxury brand sites, with Google dominating. More luxury brands are thus investing in SEO and SEM to claim the top stop online against their store partners and resale sites.
And they will usually click on the first result in Google. It is thus paramount for luxury brands to have their primary domain ranking well, both across organic and paid search. Visitors typing the exact URL in their browser Best luxury fashion brands the second source of traffic for most brands, but its share is declining rapidly the further down our list we go.
European brands, French and Italian in particular, dominate the global luxury goods industry online. But online buzz is driven by international celebrities such as Rihanna
Best luxury fashion brands Kanye West who can draw significant attention to a luxury brand through their social media platforms and digital influence.
We then extracted luxury companies from Forbes top most valuable brand list. Next, we used Google Trends to measure actual search interest for each luxury brand online.
Having observed a significant Best luxury fashion brands of the share of search interest among the top 15 luxury brands on our list, we summed up their individual average search
Best luxury fashion brands for to get a baseline of the total search interest for the top 15 brands.
We then calculated a ratio for
Best luxury fashion brands brand against that total Best luxury fashion brands get their share of the total Best luxury fashion brands interest. For each of the remaining top 15 brands, we then used a combination of SimilarWeb  and Rival IQ  data to measure their web traffic and social media audience and engagement, respectively.
Are they the most expensive brands? Often they will be because craftsmanship and dedication come at a price. Luxury Goods are not easily affordable products that are highly desired but non-essential for everyday life and are therefore in greater demand when incomes are high. Generally, as consumers become wealthier they will buy more of those luxury goods. Best luxury fashion brands common examples of luxury goods include designer apparels and footwear, luxury bags and accessories, luxury jewellery and watches, leather goods, premium cosmetics and fragrances, fine wine and champagne, and more.
The luxury goods industry has rapidly expanded
Best luxury fashion brands recent years, driven by rising global consumption, growing middle classes in emerging markets, and innovation in digital and online retail. The digital transformation and evolving consumer tastes and preferences are creating a new competitive landscape for luxury goods.
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Global Powers of Luxury Goods
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Everything can predict sales and following growth for a luxury variety quite as well as its popularity online right now. Due to the share of online percentage is a strong indicator of future sales, we expect the luxury brands that made our top 15 to show husky performances at the end of the year.
Every luxury identify on our list is enjoying significant customer attention. They each drive substantial online conversations over social media channels and search results. They are at the centre of what matters to modern affluent consumers and influencers.
Why stopping at 15, you may ask. Because after numeral 15 on our list, the attention that the other extravagance brands were receiving dropped significantly.
How do we estimate the online popularity of a non-essential brand? We took into picture a combination of brand value, search share of voice and social media conversations to set up this list.
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